Regular searchers who browse business profiles in search won’t see it. Keep in mind that only the account manager of this verified profile, and only when logged into their account, can see this tick. Do verified GBP profiles look different?Ī verified Google Business Profile has a blue checkmark badge with the text, “You manage this Business Profile,” below the business’s name, indicating that Google has verified this profile as an authentic representation of the business. This is a basic example of fraud, so make sure you’re aware of such cases. GBP profiles look more consistent and trustworthy when they’re optimized and edited by the actual owner.įinally, verifying your business can protect it from anyone trying to pose as a representative of it and claim the listing as their own. Make sure to read all the way to the end if you don’t want to miss important details about this feature.Īnother reason why having a GBP listing is crucial is because, according to Google, verified businesses are twice as likely to be considered reputable by users. We’ll describe this feature in more detail later on (in the last section of this article). Also, the platform’s newly released Local Marketing Module lets you monitor and manage your business listings and provides insights into the performance of your Google Business Profile. If you’re looking for a reliable way to track your rankings down to the zip code level, consider using SE Ranking’s search engine position tool. This is why it’s important to take control of the information included in your GBP profile. This means that if you have a GBP listing, your chances of appearing in the Local Pack are much higher than if you focus solely on ranking factors like links, reviews, citations, etc. Moreover, GBP signals (including proximity, categories, keyword in business title, etc.) make up 25% of all ranking factors in the Local Pack.
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